The Psychology of Climate change: Why we do nothing?

Is there anybody wondering why the obvious effects of climate change is neglected by the ordinary mind?

The American Psychological Association has published a study about the interface between psychology and global climate change.

The link to the short intro at the Ecologist:
http://www.theecologist.org/News/news_analysis/301036/the_psychology_of_climate_change_why_we_do_nothing.html

The link to the study itself (Watch out! Very detailed, 230 pages!):
http://www.apa.org/releases/climate-change.pdf